IT that matches the ambitions of Studio Anneloes
Together with Reliance, Studio Anneloes professionalised its entire IT management. A stable foundation for the ambition to become the most data driven fashion brand in the Netherlands.

This case in 30 seconds
IT that matches the ambitions of Studio Anneloes


IT should simply be well arranged. Our core business is fashion. That is where we want our attention to go.
Customer context
Fashion is about creativity, feeling and speed. Behind the scenes, technology plays an ever bigger role in making that happen, certainly for Studio Anneloes, which has the ambition to become the most data driven fashion brand in the Netherlands. That calls for an IT environment that is reliable, secure and scalable. Not something employees need to think about daily, but a foundation the organisation can build on.
Studio Anneloes has a clear ambition: to become the most data driven fashion brand in the Netherlands. Data helps the company develop better collections, manage stock more intelligently and make well informed choices across the organisation. To make that ambition real, the digital foundation needs to be reliable. IT needs to be secure, always available, and support employees without getting in the way.
Four years ago, it became clear that the existing IT environment no longer matched that ambition. Studio Anneloes largely depended on a single external IT specialist, a lot of knowledge sat with one person, and processes such as onboarding did not follow a fixed way of working.
"A business consultant we brought in put it quite simply: your core business is fashion. Outsource IT to a party that specialises in it." After talking to several managed service providers, the choice fell on Reliance, not just for its technical knowledge, but above all for its personal approach.
Reason for
change
Challenge
The ambition of Studio Anneloes reaches further than a stable IT environment. The company wants to use data ever more intelligently to align collections with the market, optimise stock and make better decisions.
That requires the digital foundation to be right: not just workplaces and the Microsoft environment, but also onboarding, licence management, security, collaboration and hybrid work need to be well organised. At the same time, requirements around information security, privacy and compliance keep increasing.
Together with Reliance, the entire IT environment was further professionalised. Management of workplaces, networks, Microsoft licences and users was outsourced, and onboarding and offboarding were standardised with fixed documents in SharePoint.
Security was also taken further, with central password management, security awareness training and monitoring across all systems and endpoints. An engineer is on site every two weeks, and every quarter a review looks at SLAs, tickets and areas for improvement.
Approach
Collaboration
What Studio Anneloes values most about Reliance is the combination of personal contact and specialist knowledge. "They know who you are when you call. That may sound simple, but it really makes a difference."
Several specialists know the organisation well, and every quarter a review looks back at SLAs, tickets and areas for improvement. "Personal and professional at the same time. There is a lot of knowledge available, and for specialist questions there is always someone who can help."
The solutions used

Services
Managed Services

Security
Managed Workplace
People
Results and future development
Today, Studio Anneloes has a stable IT environment that supports employees without stepping into the foreground. "New colleagues regularly say that IT here is exceptionally well organised."
In the years ahead, attention shifts further toward AI, data driven ways of working and even stronger governance around information security, with Reliance as the partner for those next steps.
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